✦ Best Burger ✦

PROJECT INFO

DATE: 2024

DELIVERABLES:

Logo Design: Logo with detachable Logotype & Pictogram
Visual Identity: Fonts & Colour Palette
Packaging Design

SUMMARY

The visual identity for Best Burger is designed to spark feelings of playfulness, happiness, excitement, and hunger. This vibrant logo features a dynamic burger illustration bursting with movement and energy, paired with bold bubble letters that exude a fun and approachable feel. A bright colour palette, inspired by the colours of the burger ingredients, reinforces the appetizing and cheerful tone.

The bright vibrant golden yellow, combined with the zig-zag edge surrounding the logo, is representative of a gold star, serving as a semiotic connection to characteristics of being “the best” and reinforcing the brand’s excellence, while simultaneously paying homage to the zig-zag edges seen on fast food wrapping.

Finally, the organic shape serves as a motif across the various deliverables, providing recognizability and a cohesive, engaging brand experience.

BACKGROUND

Best Burger is a new local fast food place in downtown Toronto providing quality burgers and fast service for a good price.

Their goal for a visual identity is to communicate their playful, fun, and enthusiastic brand identity, excellent quality, and draw people to their brand.

Through the use of simple shapes, bold letters, and bright colours, this brand should be brought to life and revitalized as a fresh and impactful presence in the fast food scene, particularly among students.